Meeting/Event Information

    Baton Rouge Education Series

    April 11, 2018
    11:30 AM CDT - 1:00 PM CDT
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    GraceHebert Architects
    501 Government St., #200
    Baton Rouge, LA 70802
    http://gracehebert.com/
     Directions

    Building a Content Marketing Program from the Inside Out

    Speaker: Perryn Olson, CPSM, CCMP

    Your clients struggle to tell your firm apart because the field of competitors are all qualified with little to differentiating each. They want more–they seek out thought leaders, not order takers and will pay more for your expertise. Learn from a seasoned marketer that helped dozens of A/E/C firms to showcase their expertise by creating content marketing strategies, and who is now working on the inside to build his firm’s content marketing program from scratch.

    Learn how to determine if your company is a good fit for content marketing and how to get C-Suite buy-in. We’ll discuss how to get started including what content you should create and curate, tactics to utilize, and how to implement things without losing your mind.

    We’ll talk about common pitfalls to avoid and when to work with an agency as well as review distribution and how to get employees involved.

    Join SMPS Southeast Louisiana for our monthly education centered series. Each month we will host an educational opportunity that is free of charge for SMPS members and only a small fee ($15) for non-members. The events will rotate between webinars, speaker presentations and a moderated roundtable. 

     

    Don't forget to bring your Brown Bag Lunch.

    Tickets

    $0.00 Education Series Events are free for SMPS Members

    $15.00 Non-Member Guest TIcket

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